Why Arent you Asking for Year End Gifts webinar
Wisconsin Historical Society
In Sept 2018 we presented a 90 minute webinar on Why arent you askng for year end gifts for the Winconsin Historical Society Local History Webinar series. Unfortunately they no longer archive their talks on their web site.
According to Charity Navigator, your history organization could be raising up to 40% of its donations during the last six weeks of the year through an effective Year End Appeal. This workshop will give you an overview and tools to implement a year-end campaign using both social and traditional media to seek support for the general operations of your historic site. This fast-paced session will outline a simple ten-step process to implement a campaign starting in mid-November until December 31. We will discuss how to create a realistic financial goal, prepare your website for online donations, sort mailing lists, create compelling stories and letters/emails, reinforce the campaign with appropriate PR, schedule and automate thank you letters, and prepare for the last push between Christmas and New Year’s Eve. Participants will receive an extensive resource packet of materials including the slide deck, articles, calendar, and bibliography
Updated 1-2022